Public RecThe invitation: smart-casual

Public Rec launched their signature ‘All Day, Every Day Pant’ in 2015. Since then, they’ve extended their range around the same core idea: premium wardrobe essentials that are comfortable and smart enough to wear everywhere.

Our job? To craft a brand strategy and voice that brought this concept home.

Durable, adaptable, ultra-modern. Public Rec offers seamless style for busy lifestyles – clothes that flow from gym to office to bar. They wanted to sound as put-together as their look. Maximum style, minimum fuss.

We gave them an effortlessly cool voice and brand strategy to match. Then, we finished it off with signature details – bold brand campaign statements that bring their attitude off the shelf and into the real world.

Working closely with Studio.Build, we shaped the ‘leisurewear for everywhere’ philosophy into a clear, simple brand strategy and personality.

This included articulating Public Rec’s core brand promise – ‘To simplify life for the better’. Now, Public Rec has a yardstick for everything they do, and each new product they create.

Next, we developed a manifesto, tagline, and belief statements that sum up what Public Rec is all about. Designed to work with a beautifully crafted visual identity from Studio.Build, the belief statements are perfect for advertising, social media, packaging and more.

Finally, we wrapped everything up in a tone of voice. One that’s as comfortable, smart and versatile as Public Rec clothes.

Public Rec put their new voice to work quickly – on everything from their website to descriptions of their bespoke fabrics.

And now they’re armed with our voice guidelines, they can carry on telling their story. All day, every day.