BluebeamUnder construction
Bluebeam is one of the biggest construction tech firms in the US. We’ve helped them develop on their foundations since they expanded into Europe.
Bluebeam had a sizeable brand presence in the US, but needed help localising their voice for the UK. Since then we’ve partnered with them on a huge range of work – including two of their biggest marketing campaigns.
The first, “Life-changing software”, launched Bluebeam into the UK, Europe and Australasia with dramatic OOH posters. The second, “Smartcutters”, drew on, and celebrated, the Bluebeam user community.
We’ve also created names and a naming architecture for the brand, alongside regular content creation for digital channels and PR.
“Smartcutters” campaign
“Smartcutters” campaign
“Smartcutters” campaign
“Life-changing software” campaign
“Life-changing software” campaign
Brand architecture
Content writing
“Smartcutters” campaign
“Smartcutters” campaign
“Smartcutters” campaign
“Life-changing software” campaign
“Life-changing software” campaign
Brand architecture
Content writing
“Life-changing software" campaign
