THISDefining the voice of a plant-based pioneer
Growing up is hard. Especially if you’re a brand known for being a bit of a maverick.
THIS is the UK’s fastest growing plant-based meat brand. But ahead of big change and even more growth, they needed a clearer picture of the voice they had.
So we did just that. Defined the crux of their voice. Gave guidance on the right kind of wit. Showed how to champion every meatless innovation and speak to their entire audience. All while keeping the brand’s irreverent spark alive (think retired cows playing bingo).
The team was thrilled, and a week later emailed us with two new briefs. One for naming, one for product copy. Also known as the perfect chance to put voice into action.
