Zempler BankSimple. Exemplary. Zempler.

Zempler Bank cards

Cashplus had a history of innovation, excellence, and being on the side of small businesses. But their name was selling them short. We gave them one fit for a bank of the future.

The world was different in 2005, when Cashplus was founded. For one thing, people actually used cash. But something that’s never changed? Their commitment to making banking more accessible to small business owners.

Having grown into a fully accredited (and award-winning) bank, they needed a name to reflect who they are now. Credible but unstuffy. Slick but approachable. Distinct among the new banks and the old.

We gave them Zempler: a promise of simple, exemplary banking for every customer.


Before: Cashplus. After: Zempler Bank
Zempler Bank website homepage
Zempler Bank rebrand launch communications
"Reed Words’ three-stage naming approach added so much structure and reassurance to the process. They didn’t just come up with a range of great names, but guided us as a company on choosing one we could all get behind."
Edward Rosoman
Head of Marketing