Sam co-leads our London team. He guides some of the world’s biggest brands through their thorniest language problems, be they tech giants or sports leagues. Since joining in 2016, he’s led voice, messaging, and naming projects for Google, the Premier League, and Sony.

As a former English teacher, Sam is a fantastic trainer and facilitator, running many of our client workshops and training programmes. In 2022, he worked with Future London Academy to create an online learning course dedicated to brand language.

Sam Russell