For Gemma, great writing is all about the bond between brands and their fans. Blending empathy and insight, she’s named everything from fintech startups to luxury Miami apartments – and crafted voices for CALM, Wickes and Veet.

Previously a brand manager, her in-house background means she isn’t satisfied until voice is a living, breathing part of the brand. And she’s got the consulting and training experience needed to achieve just that.

Gemma Wilson