The plant-based food boom is no longer just a trend to watch out for. Burger King's Rebel Whopper and Gregg’s vegan sausage roll brought meat-free into the mainstream, and veggie food brands continue to multiply on supermarket shelves.
With competition growing, how can vegan and vegetarian brands stand out? Slapping a green leaf on your packaging won't cut it anymore, and a lot of the most successful players in the category use language to carve out a niche...
Read Orlaith's piece on tone of voice for plant-based food brands on The Dieline.
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