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Brand Language Essentials

From strategy and naming to tone of voice and messaging – here’s everything you need to know about building a verbal brand.

What is verbal branding?

What makes a good brand name, and how to find the right name for your business.

What is brand naming?

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Wish We Made That: Studio Dumbar on rebranding the Netherlands

Designing for a national identity

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A conversation about strategy and sound, finding the voice of a transit system, and musical robots

Wish we made that: Sonic branding with Why Do Birds

INDEX1

Wish We Made That: XXIX's Jacob Heftmann on building Index

Putting people at the center of creative practice

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Wish We Made That: Magpie Studio on its Aero rebrand

Finding branding gold beneath the industrial surface

Wish We Made That

D&AD Wooden pencil

How to win a D&AD Pencil with a single word

Privacy Policy

Terms

F1 logo on black hero

The blood. The oil. The main event.

Heinz 1

Unmistakable flavour

Penhaligons2

A bit on the nose

Wallbaby Logo

The writing’s on the wall, baby

CALM1

Cool. CALM. Consistent.

Copy of BLD PUBLIC REC BILLBOARD 02

The invitation: smart-casual

Southbank1

Culture from every angle

How you speak tells people who you are. We’ll bring a consistent, flexible personality to your voice across every touchpoint. And train your teams to do it themselves.

Voice

Schwinn1

Grab life by the handlebars

Bluebeam9

Under construction

Upcircle1

Scrub up, look sharp

What should you be saying to this audience, at this moment, through this channel? We’ll develop messages that meet the moment and add up to a powerful, distinctive story.

Brand messaging

Companies, products, sports... we’ve named them all. Our strategic process, honed over years, is pragmatic as well as creative – delivering inspired, ownable names.

Naming

Schuh1

schuh do you

No more endless decks of strategy waffle. Drawing on a deep understanding of your objectives and culture, we build a clear, robust, actionable platform for your future.

Brand strategy

Byron

Turning patties into poetry

Bang Olufsen1

A voice to be heard

Advertising, websites, packaging, social, UX, films, events... From big idea to final draft, we write sparkling, persuasive copy that reinforces your brand with every word.

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